BylineI write the words
your audience screenshots.
Long-form content that ranks, converts, and gets forwarded in Slack. For marketing directors, pre-Series A founders, and agencies with more briefs than bandwidth.
"this draft is perfect, sending to publish 🚀"
The brief.
The result.
Every project starts with a one-liner in Slack. These are three that turned into something measurable.
"we need a blog, something that gets us found on google, idk make it good"
Organic traffic up 340% in 6 weeks. Page 1 rankings for 9 target keywords.
Restructured H2 hierarchy to match search intent — moved conversion copy from bottom to inline
"investors keep asking what we actually do. we need words that explain it without the jargon"
$4.2M raised. Lead VC cited the website copy in their term sheet notes.
Reframed from "project management tool" to "the operating system for distributed teams"
The copy reframe was the unlock. We went from explaining features to selling a category — that's what investors funded.
Our client thought we'd written it. That's the highest compliment for ghostwriting.
"client wants 4 whitepapers by EOQ and we don't have the bandwidth. can you handle it?"
All four delivered on time. Two became gated assets generating 1,200 leads each.
Matched client's existing voice guide precisely — no revisions requested on any piece
She turned a 500-word Notion dump into a piece that got picked up by three newsletters.
Every single deadline. Two years. Not once did I have to chase a draft.
The whitepaper reads like our VP of Product wrote it. That's the highest bar we have.
Words published in
Four formats.
One consistent voice.
Every format is designed to perform beyond the publish date. No content for content's sake.
The content that owns the calendar.
Monthly blog programs with SEO architecture, editorial voice consistency, and internal linking strategy baked in. Not just articles — an asset that compounds.
- Editorial calendar
- SEO-optimized articles
- Internal linking map
- Performance report
The story before the pitch deck.
Homepage copy, About pages, investor one-pagers. The words that make a $4M round feel inevitable.
- Homepage narrative
- Founding story
- Investor brief copy
- Tagline system
Depth that earns its gating.
Research-backed whitepapers, thought leadership essays, and industry reports that generate leads for 18 months after publication.
- 3,500–7,000 word reports
- Executive summary
- Pull-quote graphics brief
- Distribution notes
Open rates your team will screenshot.
Onboarding flows, nurture sequences, and re-engagement campaigns written to the specific psychology of your list.
- 6–12 email sequence
- Subject line variants
- A/B testing notes
- Send schedule
Volume retainers available. Monthly packages for 4–20+ pieces with priority turnaround and dedicated Slack channel.
Ready to file?
Drop the brief. Get a response within one business day — usually faster.